Amazon Prime Day 2026 is officially happening June 23–26, but if you’ve been browsing Amazon lately, you’ve probably noticed that some of the deals are already live.
I actually enjoy Prime Day because it’s a chance to save money on things I was already planning to buy. It’s not really about filling my cart with random stuff—it’s about finally getting a good price on something that’s been sitting on my wishlist for months.
And let’s be honest: not every Prime Day deal is amazing.
A lot of products end up being around 10% off. That’s nice, but it’s usually not enough to convince me to buy something I wasn’t already considering.
Where I really get tempted is when the bigger-ticket items start dropping by 20%, 30%, or even 40%.
For instance, this Breville espresso machine keeps staring at me every time I open Amazon.
It’s currently 28% off, and that’s the kind of discount that gets my attention. I’ve wanted an espresso machine for a while, and when something you’ve been eyeing suddenly drops by nearly a third, it’s hard not to start doing the math.
That’s really my Prime Day philosophy:
Don’t look for things to buy. Look for discounts on things you already wanted.
If there’s a vacuum, patio set, kitchen appliance, piece of furniture, or tech item you’ve been considering, now is a great time to start watching prices. The best Prime Day purchases are often the ones you’ve already researched and planned for.
I’ve noticed some things will get me really excited because it’s a great deal, but I have to ask myself “Do I really need that right NOW?”. Most of the time, it’s a no, and for some things I may even be able to wait another year to buy it! Case in point, the TV I have listed below that I bought for my bedroom, we’ve used it a handful of times. I do like having it there especially if I’m sick and stuck in bed, but it was absolutely not necessary. Even so, I’m considering getting one for the loft! Now, that TV was very old and broke, but do we really need a TV up there now? Probably not.
Just be careful to not get sucked down the path of “ooh what a good deal!!!!”. Gosh, it’s so easy to do that, huh?
Over the next week, I’ll be sharing some of the early deals that stand out to me along with the products I’m keeping an eye on as we get closer to June 23. Exactly one week away!
Some categories I’m watching closely include:
- Home & organization
- Kitchen favorites
- Outdoor living and backyard finds
- Style and accessories
- Wellness essentials
- Family-friendly favorites
- Big-ticket items with genuinely significant discounts
I’ve rounded up some of my favorite early deals below, and I’ll continue updating them as Prime Day approaches.
Here’s a few that I just have to mention here because I already own them and want to emphasize what I like about each one:
Waterpik Aquarius
Blink Outdoor Wireless Smart Security Cameras
Here’s a video from mine and I’m sure the quality is even better now.
Insignia 55″ TV
Amazon Echo Dot
Here’s hoping we all find a few things we truly love—and maybe save a little money in the process.
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